AutoTrader data show Chinese-brand models take five spots in July UK new-car enquiry top 10

• AutoTrader flagged intensifying UK new-car competition ahead of September plate changes, with Chinese-brand models taking five of July’s top 10 enquiry slots.
• MG’s MGS9 led all-fuel enquiries with a 5.8% share; MG also topped brand demand at 13.3%.
• Electric demand stayed diversified; Renault 5 E-Tech Electric led EV model enquiries at 5.5%, while MG led EV brands at 9.7%.
• Platform indicators strengthened into the plate change; new-car visits rose 11% year on year last quarter, advertised stock ran 16% above last year.
• Discounting eased in July; average new-car discounts slipped to 10.3%, EV discounts to 11.3%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AutoTrader Group plc published the original content used to generate this news brief on July 24, 2026, and is solely responsible for the information contained therein.