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Walmart (WMT) Expands Retail Media Reach, Is The Stock Undervalued Or Overvalued?

Simply Wall St·07/24/2026 08:32:42
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Walmart (WMT) stock is drawing fresh attention after the company highlighted new product launches from partners like Final Boss Sour and Gorilla Commerce, as well as expanded Walmart Connect capabilities aimed at advertisers.

See our latest analysis for Walmart.

Recent setbacks in guidance and consumer headwinds have weighed on Walmart’s share price, which is down 16.56% over the past 90 days. However, its 1-year total shareholder return of 13.15% and 5-year total shareholder return of 143.69% point to a still resilient long-term story.

If Walmart’s new retail media partnerships have caught your eye, it could be a good moment to broaden your watchlist with other fast growing opportunities uncovered in the 17 top founder-led companies

For Walmart, a 16.56% slide in 90 days sits alongside a 143.69% five-year total return. This leaves one key tension: are you looking at a business that has changed, or a mood swing in how it is priced?

Most Popular Narrative: 29.9% Undervalued

According to the most followed Walmart valuation narrative, a fair value of $154.58 sits well above the recent $108.40 close. This frames the recent pullback in a very different light.

Walmart’s “Other” SBU is positioned for continued success, leveraging innovation and agility to capture new market share. While risks exist, the segment’s performance and strategic initiatives indicate a promising outlook. Investors and stakeholders may wish to monitor further developments in digital integration and specialty category expansion as potential drivers of future growth.

Read the complete narrative.

This raises questions about what kind of earnings, margins and future profit multiple underpin the $154.58 figure for Walmart, and how much weight the “Other” segment carries in that narrative.

Result: Fair Value of $154.58 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, the Walmart thesis could be tested if execution in the “Other” segment stumbles, or if weaker digital penetration starts to drag on group margins.

Find out about the key risks to this Walmart narrative.

Another View: Walmart Through a Cash Flow Lens

While one popular Walmart narrative leans on a $154.58 fair value tied to future earnings and multiples, the Simply Wall St DCF model points the other way. On this approach, Walmart’s recent $108.40 share price sits above an estimated future cash flow value of $98.66, flagging the stock as overvalued instead.

For anyone comparing these signals, the split between earnings based upside and a more cautious cash flow view comes down to what you trust more: the growth narrative or the discounted cash flow math.

Look into how the SWS DCF model arrives at its fair value.

WMT Discounted Cash Flow as at Jul 2026
WMT Discounted Cash Flow as at Jul 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Walmart for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 38 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

If the split views on Walmart have you torn, look at the full picture for yourself and weigh the trade off between risks and rewards with the 3 key rewards and 2 important warning signs.

Looking for more investment ideas beyond Walmart?

If Walmart has sharpened your focus, do not stop there. Broaden your watchlist with a few targeted screens that can surface very different types of opportunities.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.