The head of the Consumer Promotion Department of the Ministry of Commerce discussed the situation in China's consumer market in the first half of 2026. Looking at commodity consumption, the consumer market continues to expand and upgrade, and is fully resilient. Under the high base for the same period last year, total retail sales of consumer goods increased by 1.3% in the first half of the year. The growth rate stopped falling and rebounded in June, with an increase of 1.0%. Among the 16 categories of products in units above the quota, 10 categories of products continued to grow. Of these, 7 categories of products grew at a growth rate of more than 5%. Overall, commodity consumption was stable and the fundamentals were good, showing a further steady and positive trend. Consumer demand for green, smart, and health products is strong. Retail sales of communication equipment per unit above the limit increased by 14.4%, and retail sales of high-energy efficiency household appliances increased by more than 30%; according to the Ministry of Commerce's big business data, sales of smart glasses on key platforms increased 1.5 times in the first half of the year, sales of ECG monitors increased by 89.5%, sales of sports cameras increased by 21.4%, and sales of organic food increased by 5.2%.

The head of the Consumer Promotion Department of the Ministry of Commerce discussed the situation in China's consumer market in the first half of 2026. Looking at commodity consumption, the consumer market continues to expand and upgrade, and is fully resilient. Under the high base for the same period last year, total retail sales of consumer goods increased by 1.3% in the first half of the year. The growth rate stopped falling and rebounded in June, with an increase of 1.0%. Among the 16 categories of products in units above the quota, 10 categories of products continued to grow. Of these, 7 categories of products grew at a growth rate of more than 5%. Overall, commodity consumption was stable and the fundamentals were good, showing a further steady and positive trend. Consumer demand for green, smart, and health products is strong. Retail sales of communication equipment per unit above the limit increased by 14.4%, and retail sales of high-energy efficiency household appliances increased by more than 30%; according to the Ministry of Commerce's big business data, sales of smart glasses on key platforms increased 1.5 times in the first half of the year, sales of ECG monitors increased by 89.5%, sales of sports cameras increased by 21.4%, and sales of organic food increased by 5.2%.