Recently, a domestic portable split air conditioner that accurately adapts to the installation pain points of old European buildings and meets the EU's strict environmental protection standards, is “hard to find” in Europe, becoming another example for Chinese products to expand overseas markets. In the first half of this year, China's exports grew by more than 10% and have continued to grow for 11 consecutive quarters. Wang Jun, deputy director of the General Administration of Customs, recently said at the press conference of the State Information Office that the root cause of export growth is the precise adaptation of Chinese manufacturing to various global needs. In the increasingly fierce competition in overseas markets, how can Chinese sellers understand and meet market needs? The Securities Times reporter recently interviewed a number of heads of the new generation of cross-border e-commerce companies and found that Chinese sellers are building the core advantage of Chinese products going overseas with their keen market insight, extreme speed of response, and flexible sales strategies. “A new group of cross-border e-commerce entrants has changed their style of play: they don't rely on low prices, don't use currency, and use real product and technological innovation to seek their own brand position with global consumers.” Song Xiaojun, vice president of Amazon China and head of Amazon's global store expansion, emerging markets and corporate purchasing business, said that cross-border e-commerce is becoming a window for showcasing China's innovative capabilities to the world.

Recently, a domestic portable split air conditioner that accurately adapts to the installation pain points of old European buildings and meets the EU's strict environmental protection standards, is “hard to find” in Europe, becoming another example for Chinese products to expand overseas markets. In the first half of this year, China's exports grew by more than 10% and have continued to grow for 11 consecutive quarters. Wang Jun, deputy director of the General Administration of Customs, recently said at the press conference of the State Information Office that the root cause of export growth is the precise adaptation of Chinese manufacturing to various global needs. In the increasingly fierce competition in overseas markets, how can Chinese sellers understand and meet market needs? The Securities Times reporter recently interviewed a number of heads of the new generation of cross-border e-commerce companies and found that Chinese sellers are building the core advantage of Chinese products going overseas with their keen market insight, extreme speed of response, and flexible sales strategies. “A new group of cross-border e-commerce entrants has changed their style of play: they don't rely on low prices, don't use currency, and use real product and technological innovation to seek their own brand position with global consumers.” Song Xiaojun, vice president of Amazon China and head of Amazon's global store expansion, emerging markets and corporate purchasing business, said that cross-border e-commerce is becoming a window for showcasing China's innovative capabilities to the world.