Porsche AG Rating, Price Target Lifted as Metzler Notes Brand Strength

11:14 AM EDT, 07/23/2026 (MT Newswires) -- Metzler Capital Markets upgraded its rating on Porsche AG (P911.F) to buy from sell and increased the price target to 64 euros from 31 euros, highlighting the German automaker's brand strength and expressing optimism for an expected return to growth. "Which other company can weather a 30% drop in volumes, higher tariffs and yet print > 8% EBIT margin (our Q2 forecast)? We believe that, in some management decisions taken in the past, the focus was on presenting a compelling story for the IPO - which, with hindsight, has proved to be a mistake. CEO Leiters is transforming Porsche into a smaller but better company," analysts said Wednesday. "The negative view: Q2 is a peak quarter, driven by a high share of 911, in H2 the Cayenne BEV dilutes the mix, in 2027 volumes decline due to the ICE Macan phase out. We believe 2027 could be a positive catalyst: slight volume decline over-compensated by strong pricing plus benefits from cost savings and reduced one-offs. If this materialized, the market should look through 2027 and factor in the return to growth in 2028 and even higher earnings." Against this backdrop, the research firm raised its sales estimates by 1.4% for 2026, 0.8% for 2027 and 7.9% for 2028. EBIT and EPS projections for all three years were also increased.