Lu Taiwen, head of Samsung's electronic device experience department and president, said in an interview after the 2026 Samsung Galaxy global product launch: “Folding screen phones have reached maturity at both the technical and market levels. More and more companies are joining the competition, which shows that folding screen phones have become mainstream products.” Apple is expected to release the first folding screen phone with the iPhone 18 series in September. Lu Taiwen emphasized, “It has been 7 years since Samsung launched its first folding screen phone. The technical strength and consumer insight it has accumulated over a long period of time is an advantage that competitors cannot catch up with in the short term. As competition intensifies, Samsung must maintain its lead by setting new standards and leading the global market. Today's announcement of the Galaxy Z series redefines the standard for folding screen phones. Folding screen phones have left the stage where they simply emphasize new forms and have begun to truly integrate into everyday life, and consumer needs are becoming more and more diverse.”

Lu Taiwen, head of Samsung's electronic device experience department and president, said in an interview after the 2026 Samsung Galaxy global product launch: “Folding screen phones have reached maturity at both the technical and market levels. More and more companies are joining the competition, which shows that folding screen phones have become mainstream products.” Apple is expected to release the first folding screen phone with the iPhone 18 series in September. Lu Taiwen emphasized, “It has been 7 years since Samsung launched its first folding screen phone. The technical strength and consumer insight it has accumulated over a long period of time is an advantage that competitors cannot catch up with in the short term. As competition intensifies, Samsung must maintain its lead by setting new standards and leading the global market. Today's announcement of the Galaxy Z series redefines the standard for folding screen phones. Folding screen phones have left the stage where they simply emphasize new forms and have begun to truly integrate into everyday life, and consumer needs are becoming more and more diverse.”