The price of domestic cars sold overseas is much more expensive than at home. Take the Xiaopeng MONA L03, which was released in Munich, Germany on July 16. The price of the new all-electric version starts at 35,600 euros in Germany, equivalent to RMB 276,000, and the starting price of the Super Extended Edition is 38,600 euros, which is equivalent to RMB 299,000. In the domestic market, the price of the pure electric version of this model is only 123,800 to 156,800 yuan, and the price range for the super extended range version is 123,800 to 146,800 yuan. The overseas sales price is almost double that of the domestic market. Xiaopeng MONA L03's “domestic friendliness, overseas premium” pricing strategy is a general microcosm of the current globalization of China's automobile industry. Prior to that, BYD's high-end brand Tense Z implemented the same pricing logic. Its overseas listing price range was £142,900 to £172,900, equivalent to RMB 1.3 million to RMB 1.58 million, while the domestic pre-sale price was half of the overseas market. In addition, many major models, such as the Geely Galaxy E5, BYD Han EV, Extreme Krypton X, and Xiaopeng X9, are all operating models with high pricing in overseas markets and low prices in the domestic market. At the same time, the previous “domestic first, then overseas” listing logic of car companies was also disrupted, and the global strategic model represented by the Xiaopeng Mona L03 directly chose to launch in the German market. He Xiaopeng, Chairman and CEO of Xiaopeng Group, said that the company's sales volume in Europe increased markedly this year. Starting with this new car, Xiaopeng will begin to change plans for subsequent global product launches, and will face the global market from the time it is launched. Against the backdrop of the intensification of the “internal volume” of the domestic car market, normalization of price wars, and continued bottoming out of overall profits in the industry, deepening overseas markets and earning global profits has become an important path for autonomous car companies to break through growth bottlenecks and repair operating profits.

The price of domestic cars sold overseas is much more expensive than at home. Take the Xiaopeng MONA L03, which was released in Munich, Germany on July 16. The price of the new all-electric version starts at 35,600 euros in Germany, equivalent to RMB 276,000, and the starting price of the Super Extended Edition is 38,600 euros, which is equivalent to RMB 299,000. In the domestic market, the price of the pure electric version of this model is only 123,800 to 156,800 yuan, and the price range for the super extended range version is 123,800 to 146,800 yuan. The overseas sales price is almost double that of the domestic market. Xiaopeng MONA L03's “domestic friendliness, overseas premium” pricing strategy is a general microcosm of the current globalization of China's automobile industry. Prior to that, BYD's high-end brand Tense Z implemented the same pricing logic. Its overseas listing price range was £142,900 to £172,900, equivalent to RMB 1.3 million to RMB 1.58 million, while the domestic pre-sale price was half of the overseas market. In addition, many major models, such as the Geely Galaxy E5, BYD Han EV, Extreme Krypton X, and Xiaopeng X9, are all operating models with high pricing in overseas markets and low prices in the domestic market. At the same time, the previous “domestic first, then overseas” listing logic of car companies was also disrupted, and the global strategic model represented by the Xiaopeng Mona L03 directly chose to launch in the German market. He Xiaopeng, Chairman and CEO of Xiaopeng Group, said that the company's sales volume in Europe increased markedly this year. Starting with this new car, Xiaopeng will begin to change plans for subsequent global product launches, and will face the global market from the time it is launched. Against the backdrop of the intensification of the “internal volume” of the domestic car market, normalization of price wars, and continued bottoming out of overall profits in the industry, deepening overseas markets and earning global profits has become an important path for autonomous car companies to break through growth bottlenecks and repair operating profits.