Amazon founder and CEO Jeff Bezos urged Prime Video head Mike Hopkins to completely overhaul streaming service Prime Video, putting artificial intelligence at the core. Internally known as the “Lighthouse,” the project will showcase Amazon's artificial intelligence capabilities to over 200 million Prime Video consumers. Sources said the project is seen as one of Amazon's key steps to improve its position in the field of artificial intelligence. Additionally, other artificial intelligence projects, such as upgrading Alexa's voice assistant for years to provide more natural conversational responses, have had mixed results and are still at a loss.

Amazon founder and CEO Jeff Bezos urged Prime Video head Mike Hopkins to completely overhaul streaming service Prime Video, putting artificial intelligence at the core. Internally known as the “Lighthouse,” the project will showcase Amazon's artificial intelligence capabilities to over 200 million Prime Video consumers. Sources said the project is seen as one of Amazon's key steps to improve its position in the field of artificial intelligence. Additionally, other artificial intelligence projects, such as upgrading Alexa's voice assistant for years to provide more natural conversational responses, have had mixed results and are still at a loss.