EU Imposes EUR890 Million Fines on Google Over Search Self-preferencing, Play Store Practices

07:02 AM EDT, 07/23/2026 (MT Newswires) -- The European Commission said Thursday it imposed fines totaling 890 million euros on Alphabet's (ABEA.F) Google for breaching obligations under the Digital Markets Act. Specifically, the US technology giant was fined 460 million euros for self-preferencing its own services over those of third parties on Google Search. A separate 430 million-euro fine was also issued over Google's anti-steering practices, preventing app developers from directing consumers toward "alternative, often cheaper, purchase channels" on Google Play. The penalties reflect the gravity and duration of the noncompliance. The commission noted that Google has already proposed and started testing changes on how it displays its services on Google Search, and has made adjustments to its steering terms. The company has 60 days to ensure compliance. In response to MT Newswires' request for comment, Google said it is reviewing the commission's decision regarding Google Play and will assess all options, including an appeal. "This implementation of the DMA continues to break everyday products," Kent Walker, president of global affairs for Google and Alphabet, said. "This isn't fair competition; it's product degradation driven by a small group of self-serving complainants, with European businesses and consumers taking the hit. Regulation should improve products, not make them worse."