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According to the State Administration of Market Supervision and Administration, in response to advertising chaos in the field of people's livelihood, in 2026, the General Administration of Market Supervision carried out special work such as strengthening supervision of suggestive terms in advertisements and rectifying the order of the Internet advertising market. More than 20,000 illegal advertising cases were investigated and handled in the first half of the year. The special work focuses on key areas of people's livelihood such as food, medical treatment, pharmaceuticals, medical devices, health food, real estate, etc., and strictly investigate illegal acts that damage consumers' rights and interests, such as illegal claims of health care functions or disease prevention or treatment effects in advertisements, false advertisement references, and illegal publication of prescription drug advertisements. In the first half of 2026, market supervisory authorities across the country investigated 20,302 cases of advertising violations, with a total forfeiture amount of 105 million yuan. Typical cases are: Xuzhou Duowingji Culture Media Co., Ltd. Illegal advertising case, Yiwu Houwu E-commerce Co., Ltd. Illegal advertisement case, Hangzhou Diemu Technology Co., Ltd. Illegal advertisement case, Shandong Zhongxin People's Pharmaceutical Co., Ltd. Illegal advertisement case, Shenzhen Anda Real Estate Development Co., Ltd. Illegal advertisement case, Wenzhou Yingke Food Co., Ltd. Illegal advertisement case, Xi'an Zhengda Pharmaceutical Co., Ltd. Illegal advertisement case, Anhui Zhenghutang Pharmaceutical Co., Ltd. Illegal advertisement case.

Zhitongcaijing·07/23/2026 08:57:05
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According to the State Administration of Market Supervision and Administration, in response to advertising chaos in the field of people's livelihood, in 2026, the General Administration of Market Supervision carried out special work such as strengthening supervision of suggestive terms in advertisements and rectifying the order of the Internet advertising market. More than 20,000 illegal advertising cases were investigated and handled in the first half of the year. The special work focuses on key areas of people's livelihood such as food, medical treatment, pharmaceuticals, medical devices, health food, real estate, etc., and strictly investigate illegal acts that damage consumers' rights and interests, such as illegal claims of health care functions or disease prevention or treatment effects in advertisements, false advertisement references, and illegal publication of prescription drug advertisements. In the first half of 2026, market supervisory authorities across the country investigated 20,302 cases of advertising violations, with a total forfeiture amount of 105 million yuan. Typical cases are: Xuzhou Duowingji Culture Media Co., Ltd. Illegal advertising case, Yiwu Houwu E-commerce Co., Ltd. Illegal advertisement case, Hangzhou Diemu Technology Co., Ltd. Illegal advertisement case, Shandong Zhongxin People's Pharmaceutical Co., Ltd. Illegal advertisement case, Shenzhen Anda Real Estate Development Co., Ltd. Illegal advertisement case, Wenzhou Yingke Food Co., Ltd. Illegal advertisement case, Xi'an Zhengda Pharmaceutical Co., Ltd. Illegal advertisement case, Anhui Zhenghutang Pharmaceutical Co., Ltd. Illegal advertisement case.