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Zip research shows 68% of US shoppers use AI tools in past three months

PUBT·07/21/2026 14:16:15
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Zip research shows 68% of US shoppers use AI tools in past three months
  • Zip market research found AI is now embedded in US shopping, with 68% of 1,755 surveyed shoppers using an AI tool in the past three months.
  • Among AI users, 65% engage at least weekly; 77% reported AI has some or a lot of influence on purchase decisions.
  • AI use centered on product research or learning (79%) and comparing products, brands, or services (66%).
  • Nearly half of AI users (48%) said AI sped up purchase decisions; 35% said it surfaced new products or brands.
  • Despite adoption, 79% want full control over final purchase decisions; 51% would accept AI autonomously completing a purchase.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zip Co. Ltd. published the original content used to generate this news brief on July 21, 2026, and is solely responsible for the information contained therein.