NIQ: UK supermarket till sales rise 4.4% in four weeks to July 11 amid heatwave, World Cup boost

• NIQ flagged a summer uplift in UK grocery demand, with total till sales up 4.4% in the four weeks to July 11, 2026.
• Spending peaked in the week to June 27 at nearly GBP 4.6 billion, lifting sales growth to 7.6% year on year.
• Beer, wine and spirits rose 5% in value; lager volume reached 178,700,000 liters, up 12.9% year on year.
• Online remained the fastest-growing channel, with value sales up 9% and units up 4.3%; rapid delivery hit 14% of online FMCG sales on July 11.
• Cost-of-living pressure persisted, with 66% reporting moderate or severe impact; promoted sales rose to 25% of FMCG from 23.5%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on July 21, 2026, and is solely responsible for the information contained therein.