According to the Galaxy Securities Research Report, Maotai raised prices several times this year, which is a sign that consumption of high-end liquor is bottoming out. In recent years, the price of high-end liquor has continued to fall, and the price of Maotai liquor is one of the trends in the consumer market. Since 2026, Maotai has continuously raised retail prices on the i-Maotai platform, which is a weather vane. The retail price of the i-Maotai platform is lower than that of public e-commerce platforms, and it has become a gripper for companies to quickly expand and seize C-side demand. Since the iMaotai platform's sales volume in 2026, the public platform has been able to maintain a relative premium, indicating that the channel no longer has too much Maotai inventory. Since March, the iMoutai platform has continuously raised prices. The retail price of Kweichow Moutai was raised on March 31, and the retail price of non-standard products such as 15-year old, boutique, Chinese Zodiac Premium, and kg packs was raised on May 16. Starting at 00:00 on July 18, the retail price of the Feitian 53% vol 500ml Kweichow Moutai platform will be raised from 1,539 yuan/bottle to 1,639 yuan/bottle, and the sales contract price will be raised from 1,269 yuan/bottle to 1,369 yuan/bottle, with an increase of 100 yuan per bottle. Continued price increases indicate that Maotai's current sales pressure is low.

According to the Galaxy Securities Research Report, Maotai raised prices several times this year, which is a sign that consumption of high-end liquor is bottoming out. In recent years, the price of high-end liquor has continued to fall, and the price of Maotai liquor is one of the trends in the consumer market. Since 2026, Maotai has continuously raised retail prices on the i-Maotai platform, which is a weather vane. The retail price of the i-Maotai platform is lower than that of public e-commerce platforms, and it has become a gripper for companies to quickly expand and seize C-side demand. Since the iMaotai platform's sales volume in 2026, the public platform has been able to maintain a relative premium, indicating that the channel no longer has too much Maotai inventory. Since March, the iMoutai platform has continuously raised prices. The retail price of Kweichow Moutai was raised on March 31, and the retail price of non-standard products such as 15-year old, boutique, Chinese Zodiac Premium, and kg packs was raised on May 16. Starting at 00:00 on July 18, the retail price of the Feitian 53% vol 500ml Kweichow Moutai platform will be raised from 1,539 yuan/bottle to 1,639 yuan/bottle, and the sales contract price will be raised from 1,269 yuan/bottle to 1,369 yuan/bottle, with an increase of 100 yuan per bottle. Continued price increases indicate that Maotai's current sales pressure is low.