High-end credit cards became the focus of this round of optimization. From lowering annual fees for supplementary cards and simplifying annual fee exemption rules, to lowering the threshold for meeting consumption standards and introducing phased promotions, banks' actions on annual fee policies have clearly increased. Unlike the past two years where the industry continued to reduce the benefits of high-end credit cards and raise the annual fee reduction threshold, this round of adjustments is more reflected in structural optimization. It is not simply a reduction in fee standards. It enhances customer experience and enhances customer stickiness by optimizing annual fee rules, reflecting that the focus of competition in the credit card market is shifting from new customer acquisition to stock management, and industry competition has gradually entered the “intensive cultivation” stage.

High-end credit cards became the focus of this round of optimization. From lowering annual fees for supplementary cards and simplifying annual fee exemption rules, to lowering the threshold for meeting consumption standards and introducing phased promotions, banks' actions on annual fee policies have clearly increased. Unlike the past two years where the industry continued to reduce the benefits of high-end credit cards and raise the annual fee reduction threshold, this round of adjustments is more reflected in structural optimization. It is not simply a reduction in fee standards. It enhances customer experience and enhances customer stickiness by optimizing annual fee rules, reflecting that the focus of competition in the credit card market is shifting from new customer acquisition to stock management, and industry competition has gradually entered the “intensive cultivation” stage.