On July 17, Tongcheng Travel released the “2026 Summer Vacation Trend Report”, showing that in the past week, the number of searches for “summer vacations” on the platform has increased by more than 50% month-on-month. There is a clear trend of diversification of residents' demand for summer vacations this year. On the one hand, the popularity of traditional long-term summer vacation destinations in places such as Guizhou and Yunnan continues to rise; on the other hand, a number of “cool towns” are rising in popularity. Furthermore, summer vacations for foreign tourists to China have become a new highlight of this summer, and the popularity of air ticket reservations from European cities such as Edinburgh and Madrid to summer resorts in China has increased by more than 80% over the same period last year.

On July 17, Tongcheng Travel released the “2026 Summer Vacation Trend Report”, showing that in the past week, the number of searches for “summer vacations” on the platform has increased by more than 50% month-on-month. There is a clear trend of diversification of residents' demand for summer vacations this year. On the one hand, the popularity of traditional long-term summer vacation destinations in places such as Guizhou and Yunnan continues to rise; on the other hand, a number of “cool towns” are rising in popularity. Furthermore, summer vacations for foreign tourists to China have become a new highlight of this summer, and the popularity of air ticket reservations from European cities such as Edinburgh and Madrid to summer resorts in China has increased by more than 80% over the same period last year.