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Bath & Body Works enters Brazil with first São Paulo store, local e-commerce launch

PUBT·07/16/2026 11:04:13
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Bath & Body Works enters Brazil with first São Paulo store, local e-commerce launch
  • Bath & Body Works entered Brazil, opening its first store at Morumbi Shopping in São Paulo.
  • Launched a Brazil e-commerce site alongside the store to expand its international distribution.
  • Assortment tailored to local demand for fruity, tropical fragrances, supported by a franchise-partner model.
  • International footprint now exceeds 550 locations across more than 45 countries.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bath & Body Works Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607160700PRIMZONEFULLFEED9763010) on July 16, 2026, and is solely responsible for the information contained therein.