According to Shenwan Hongyuan's research report, 618 Pet Food's total online sales were 8.4 billion yuan, +12% over the same period last year. Domestic brands still dominate. Among the top 10 brands, Chinese product brands occupy 7 seats, and among the top 20 pet brands, domestic brands occupy 13 seats. Foreign brands have a first-mover advantage, and the category layout fully meets refined needs; domestic brand functional foods are in their infancy, and product functions mainly focus on gastrointestinal health, hair beauty, and weight management. The boom in China's pet food industry has been improving in the medium to long term. Leading brands have initially established competitive advantages, further increasing their leading position with small and medium-sized brands, and industry concentration is expected to continue to increase.

According to Shenwan Hongyuan's research report, 618 Pet Food's total online sales were 8.4 billion yuan, +12% over the same period last year. Domestic brands still dominate. Among the top 10 brands, Chinese product brands occupy 7 seats, and among the top 20 pet brands, domestic brands occupy 13 seats. Foreign brands have a first-mover advantage, and the category layout fully meets refined needs; domestic brand functional foods are in their infancy, and product functions mainly focus on gastrointestinal health, hair beauty, and weight management. The boom in China's pet food industry has been improving in the medium to long term. Leading brands have initially established competitive advantages, further increasing their leading position with small and medium-sized brands, and industry concentration is expected to continue to increase.