Blue Moon Group (06993) expects a steady improvement in overall operating efficiency in the medium term

According to the Zhitong Finance App, Blue Moon Group (06993) issued an announcement. The Group expects its comprehensive loss due to equity holders of the Company for the six months ended June 30, 2026 to be reduced by no less than 55% compared to the comprehensive loss of HK$435 million for the six months ended June 30, 2025.

The narrowing of losses in the current period is mainly due to three aspects of optimization of operating efficiency, marketing and channel layout. Details are as follows:

1. Overall operational efficiency has been steadily improved. The Group continues to simplify business processes, optimize organizational resource allocation, reduce efficiency and redundant expenses; restructure the marketing and marketing system, increase resource investment in core channels with high profitability and high growth potential, continuously optimize sales and distribution expenses, improve the overall level of refinement of operations, and achieve structural cost reduction and efficiency.

2. The knowledge marketing strategy has been implemented, and the marketing and production ratio has been steadily improving. The Group continues to include knowledge marketing as its core strategic investment, and relies on the “Supreme Clean Journey” and “Yuda Festival” marketing matrices to enable the promotion of core new products of the “Premium Concentrated Laundry Detergent Series” and “Pure Foam Body Wash Series”. While stabilizing the overall sales scale, we continue to improve marketing efficiency and production ratio by popularizing scientific washing methods and accurately optimizing marketing resource allocation, promote omni-channel penetration of new products, and continuously optimize overall operating efficiency.

3. Multi-channel expansion to consolidate business growth. The Group continues to deepen its channel strategy layout, broaden offline distribution networks, lay out emerging e-commerce and diversified promotion ports, and effectively improve brand coverage and user reach efficiency. Through refined channel operation and youthful promotion strategies, we continue to attract young consumers, achieve steady growth in the number of new customers, optimize the group's customer structure, and help improve business fundamentals.

The Group is committed to high quality and sustainable development, with the goal of improving profitability and shareholder returns. The future will focus on core business initiatives: deepening the knowledge marketing system to enable terminal transformation; promoting the differentiated layout of the “Premium Series” and “Pure Enjoyment Series”, broadening channels and stabilizing gross profit; optimizing resource allocation to increase return on equity, and continuing to increase technology and product research and development to consolidate the foundation for long-term development (the above plans are constrained by factors such as the market, industry, consumer demand, etc., and are uncertain, and may not all be implemented).