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Strategy (MSTR) Stock Still Looks Cheap On A 106% Three Year Run

Simply Wall St·07/12/2026 02:24:13
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Strategy stock has fallen sharply over the past year even as valuation checks now point to upside, with the Discounted Cash Flow (DCF) intrinsic value estimate and market multiples both suggesting the shares trade at a discount to underlying bitcoin exposure and balance sheet strength.

  • Over the past 3 years, Strategy has delivered a 106.3% return, which means long term holders are still in positive territory despite the recent drawdown.
  • The new Digital Credit Capital Framework, which allows monetization of bitcoin to fund preferred dividends, can support liquidity and capital flexibility. However, it also adds valuation risk by prioritizing preferred shareholders and tying cash flows more tightly to bitcoin sales.
  • On Simply Wall St's broader checks, Strategy scores 4 out of 6 for value, which is a mixed picture rather than a clear bargain or clear overvaluation.

For investors, the debate is whether Strategy's current discount, including the DCF estimate suggesting the shares trade about 43.0% below intrinsic value, adequately reflects the added risks from its new bitcoin monetization and capital allocation approach.

Find out why Strategy's -78.2% return over the last year is lagging behind its peers.

Does Strategy Look Undervalued on Cash Flow?

The Discounted Cash Flow (DCF) model estimates what Strategy could be worth based on the cash it is expected to generate for shareholders. For Strategy, the latest twelve month free cash flow is reported as a loss of about $72.0 million. The model then assumes cash flows recover and grow over time rather than staying at this stressed level.

On these projections, the DCF points to an estimated intrinsic value of around $166 per share, which is about 43.0% above the current share price implied in the model. The recent launch of the Digital Credit Capital Framework, including Bitcoin monetization to fund preferred dividends, is one factor that may help explain why the market price sits below this estimate despite the cash flow uplift incorporated into the model.

On this DCF view, Strategy stock appears undervalued relative to the cash flows analysts expect it to generate.

Our Discounted Cash Flow (DCF) analysis suggests Strategy is undervalued by 43.0%. Track this in your watchlist or portfolio, or discover 45 more high quality undervalued stocks.

MSTR Discounted Cash Flow as at Jul 2026
MSTR Discounted Cash Flow as at Jul 2026

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Strategy.

Is Strategy Still Cheap on Book Value?

For Strategy, the P/B ratio is a useful yardstick because much of the story sits on the balance sheet in the form of bitcoin holdings and cash. The stock currently trades on a P/B of about 0.9x, compared with roughly 3.0x for the broader Software industry and around 5.9x for peers tracked in this framework.

That gap suggests investors are assigning a discount to Strategy's equity value even though the balance sheet is central to the investment case. The new Digital Credit Capital Framework and recent bitcoin sales to fund preferred dividends help explain some of this caution, as they add capital structure complexity and prioritize preferred holders. On a simple P/B check, Strategy appears undervalued relative to both its industry and peer group.

On the P/B multiple alone, Strategy stock appears undervalued compared with typical software peers.

NasdaqGS:MSTR P/B Ratio as at Jul 2026
NasdaqGS:MSTR P/B Ratio as at Jul 2026

See what the numbers say about this price — find out in our valuation breakdown.

The Strategy Narrative: What Would Justify Today's Price?

Simply Wall St Narratives for Strategy pick up where this valuation puzzle leaves off. They spell out which combinations of future growth, margins and earnings would need to play out for the stock to be worth materially more or less than today’s price, and link each number to a clear view of how Strategy's growth, profitability and risks might evolve so you can revisit those assumptions as fresh information comes through.

One of the top community narratives on Strategy: 87% undervalued

"Scaling of Strategy’s digital credit factory, including STRC, STRK, STRD and STRF, is creating a differentiated, tax-deferred income platform that can capture flows out of traditional money markets and private credit. This is driving recurring dividend streams and structurally higher revenue from preferred offerings..."

Read one of the top narratives on Strategy

Do you think there's more to the story for Strategy? Head over to our Community to see what others are saying!

The Bottom Line

For Strategy, both the Discounted Cash Flow (DCF) intrinsic value estimate and the market multiples point in the same direction, with the stock screening as undervalued rather than simply fair. The catch is that broader checks are mixed, which suggests the discount may partly reflect concern about how the Digital Credit Capital Framework channels bitcoin sales and cash flows toward preferred holders. From here, the key question is whether that structure proves accretive enough to common shareholders to justify a re rating or whether the market is correctly pricing the added complexity and risk.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.