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On July 11, the China Liquor Industry Association published the article “Promoting Economic Innovation and Healthy Development of Liquor Platforms”. According to the article, the industry is stable and far from being governed by the rule of law and normalized supervision. The root cause of much chaos on alcohol platforms is insufficient adaptation of regulatory rules to the special circulation properties of alcohol. It is necessary to follow the rules of the digital economy and the alcohol industry, innovate the concept of supervision and management, and improve the whole chain supervision mechanism. Adhere to rule of law supervision, strictly crack down on online counterfeiting, price fraud, data misuse, and algorithm discrimination; focus on the four core links of platform traffic, pricing, sampling, and traceability, strengthen anti-monopoly and anti-unfair competition on alcohol platforms, and put an end to acts such as forcing two choices, limiting current prices, etc.; establish cross-departmental coordination mechanisms for market supervision, wine industry associations, and platform enterprises to open up cross-regional joint enforcement of the law, improve the traceability standards of alcohol throughout the process, protect the legitimate rights and interests of anchors, dealers, and consumers Innings.

Zhitongcaijing·07/11/2026 07:25:02
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On July 11, the China Liquor Industry Association published the article “Promoting Economic Innovation and Healthy Development of Liquor Platforms”. According to the article, the industry is stable and far from being governed by the rule of law and normalized supervision. The root cause of much chaos on alcohol platforms is insufficient adaptation of regulatory rules to the special circulation properties of alcohol. It is necessary to follow the rules of the digital economy and the alcohol industry, innovate the concept of supervision and management, and improve the whole chain supervision mechanism. Adhere to rule of law supervision, strictly crack down on online counterfeiting, price fraud, data misuse, and algorithm discrimination; focus on the four core links of platform traffic, pricing, sampling, and traceability, strengthen anti-monopoly and anti-unfair competition on alcohol platforms, and put an end to acts such as forcing two choices, limiting current prices, etc.; establish cross-departmental coordination mechanisms for market supervision, wine industry associations, and platform enterprises to open up cross-regional joint enforcement of the law, improve the traceability standards of alcohol throughout the process, protect the legitimate rights and interests of anchors, dealers, and consumers Innings.