Lightspeed expands partnership with Klaviyo, adds marketing automation integration to Retail platform

• Lightspeed launched an expanded partnership with Klaviyo, integrating the autonomous B2C CRM into Lightspeed Retail.
• Integration adds real-time automated email, SMS, and omnichannel marketing, using synced customer, sales, and product data.
• Merchants can run automated lifecycle campaigns driven by in-store and online activity, aiming to lift retention and customer lifetime value.
• Automatic syncing covers customer profiles, order history, product catalog, and coupons; integration is now available to Lightspeed merchants.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Lightspeed Commerce Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: MO94600) on June 30, 2026, and is solely responsible for the information contained therein.