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Gracenote, PubMatic partner to bring content-level data to programmatic CTV buying

PUBT·06/17/2026 13:02:49
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Gracenote, PubMatic partner to bring content-level data to programmatic CTV buying
  • PubMatic partnered with Nielsen-owned Gracenote to embed content intelligence into its platform for programmatic CTV buying based on what is airing.
  • Integration enables real-time matching of bid requests to episode-level data, supporting curated deal IDs tied to specific shows or live events.
  • PubMatic will use Gracenote schedule data to identify and package live sports inventory in its AI-powered Live Sports Marketplace.
  • Implementation uses IAB Tech Lab’s Agentic Real-Time Framework, adding 0.1 to 0.5 milliseconds of bidstream latency.
  • Partnership targets higher CTV ad spend by improving inventory transparency, including tens of millions of verified live sports impressions.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606170900PR_NEWS_USPR_____NY85861) on June 17, 2026, and is solely responsible for the information contained therein.