Byrna separates sales and marketing leadership to accelerate retail expansion and broaden consumer reach

• Byrna Technologies on June 15, 2026 split sales and marketing into two senior leadership roles to accelerate retail expansion.
• Hiring plans target a senior sales leader for brick-and-mortar sell-through programs, plus a senior brand and content leader to reposition marketing.
• HLK appointed agency of record to drive brand strategy, creative, media, social execution across digital and retail channels.
• Marketing to shift toward mainstream consumers, with clearer product education and more consistent messaging from discovery through purchase.
• Transition led by CEO Conn Davis; Josh Schirard to coordinate brand and content initiatives on an interim basis.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Byrna Technologies Inc. published the original content used to generate this news brief on June 15, 2026, and is solely responsible for the information contained therein.