American food company Campbell's discovered that the proportion of American consumers cooking at home has reached its peak since the beginning of 2020, indicating that people are tightening spending amid economic concerns. The trend observed by Campbell's comes at a time when the market is worried about the future of the US economy. Trump's tariff policy raised concerns about a recession and undermined consumer confidence. More home cooking means less eating out, indicating that Americans are tightening spending, which may adversely affect GDP, as two-thirds depend on consumer spending. This may also highlight that people tend to be pessimistic about the outlook for the US economy. The University of Michigan Consumer Confidence Index fell to one of its lowest levels on record last month.

American food company Campbell's discovered that the proportion of American consumers cooking at home has reached its peak since the beginning of 2020, indicating that people are tightening spending amid economic concerns. The trend observed by Campbell's comes at a time when the market is worried about the future of the US economy. Trump's tariff policy raised concerns about a recession and undermined consumer confidence. More home cooking means less eating out, indicating that Americans are tightening spending, which may adversely affect GDP, as two-thirds depend on consumer spending. This may also highlight that people tend to be pessimistic about the outlook for the US economy. The University of Michigan Consumer Confidence Index fell to one of its lowest levels on record last month.