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    A Look At PROG Holdings (PRG) Valuation After Raised 2026 Guidance And Strong Q1 Results

    Simply Wall St·05/04/2026 13:32:03
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    PROG Holdings earnings and guidance move into focus

    PROG Holdings (PRG) has put fresh attention on its stock after reporting first quarter results and lifting full year 2026 revenue and earnings guidance, a combination many investors watch closely.

    See our latest analysis for PROG Holdings.

    Investors have reacted quickly to the raised guidance and first quarter results, with the share price at US$36.19 and a 7 day share price return of 19.68% adding to a 23.22% year to date gain. The 1 year total shareholder return of 36.15% contrasts with a 5 year total shareholder return of negative 30.83%, suggesting momentum has picked up recently after a weaker longer term record.

    If strong recent moves in PROG Holdings have caught your attention, this can be a good moment to widen your search and check out 17 top founder-led companies

    With guidance now pointing to up to US$3.1b in 2026 revenue and higher earnings, and the stock still trading below its average analyst price target, investors may ask whether there is still a buying opportunity or whether the market is already pricing in future growth.

    Most Popular Narrative: 16.4% Undervalued

    With PROG Holdings last closing at $36.19 against a narrative fair value estimate of $43.29, attention naturally shifts to what is embedded in that gap.

    Accelerating growth and improving profitability in the Buy Now, Pay Later (BNPL) segment through Four Technologies, which has achieved sustained triple-digit GMV and revenue growth and is now profitable, positions PROG Holdings to capitalize on increasing consumer demand for flexible payment options, likely supporting strong future revenue and margin expansion.

    Read the complete narrative.

    Curious what earnings profile and revenue trajectory are assumed to get from today’s results to that higher fair value and future profit multiple? The full narrative lays it out in detail.

    Result: Fair Value of $43.29 (UNDERVALUED)

    Have a read of the narrative in full and understand what's behind the forecasts.

    However, you also need to weigh risks such as softer demand in core leasing categories and increasing regulatory scrutiny on subprime and lease-to-own products.

    Find out about the key risks to this PROG Holdings narrative.

    Next Steps

    Feeling torn between the optimism and the concerns in this story? Take a closer look at the full risk and reward breakdown so you can quickly form your own view with 3 key rewards and 4 important warning signs

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.