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From winter to spring, the snow and ice melted. As outdoor ski resorts around the world announced their closure one after another, the 2025-2026 ice and snow season came to an end. According to the “Report on the Development of Snow and Ice Tourism in China” issued by the China Institute of Tourism Research, the number of snow and ice tourism leisure visitors in China will reach 360 million in the winter of 2025 to 2026. Among them, the number of visitors with snow and ice tourism as the main travel motive is expected to be 220 million. Popular snow and ice tourism is showing a new situation of continuous prosperity.

Zhitongcaijing·03/22/2026 00:09:02
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From winter to spring, the snow and ice melted. As outdoor ski resorts around the world announced their closure one after another, the 2025-2026 ice and snow season came to an end. According to the “Report on the Development of Snow and Ice Tourism in China” issued by the China Institute of Tourism Research, the number of snow and ice tourism leisure visitors in China will reach 360 million in the winter of 2025 to 2026. Among them, the number of visitors with snow and ice tourism as the main travel motive is expected to be 220 million. Popular snow and ice tourism is showing a new situation of continuous prosperity.