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Is It Time To Revisit First Financial Bancorp (FFBC) After The Recent Share Price Pullback?

Simply Wall St·03/20/2026 23:06:45
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  • Wondering if First Financial Bancorp at around US$26.70 is still offering value or if most of the upside has already been priced in? This article breaks down what the numbers say about the stock.
  • The share price closed at US$26.70, with a 0.8% slip over the past week and an 11.6% decline over the last month, while still showing 6.4% year to date returns and 12.1% over the past year.
  • Recent coverage around First Financial Bancorp has focused on its position within the US banking sector and how investors are weighing regional bank risks against income and value opportunities. This backdrop helps explain why the stock has pulled back in the short term while still retaining positive multi year returns.
  • Right now the company scores 5 out of 6 on Simply Wall St's valuation checks. You can see the detailed breakdown in the valuation score. Next up is a look at how different valuation approaches frame that score, and why a more holistic way of thinking about value at the end of this article may be even more useful.

Find out why First Financial Bancorp's 12.1% return over the last year is lagging behind its peers.

Approach 1: First Financial Bancorp Excess Returns Analysis

The Excess Returns model asks a simple question: after paying investors a required return on equity, how much extra value does the bank generate on its capital, and what is that worth per share today?

For First Financial Bancorp, the model starts with Book Value of US$28.11 per share and a Stable EPS estimate of US$3.37 per share, based on weighted future Return on Equity estimates from 6 analysts. The Average Return on Equity is 10.76%, while the Cost of Equity is US$2.24 per share. That leaves an Excess Return of US$1.13 per share, which represents earnings above the required return for shareholders.

The analysis also uses a Stable Book Value of US$31.34 per share, drawn from weighted future Book Value estimates from 6 analysts, to extend those excess returns over time. Discounting those expected excess earnings back to today produces an intrinsic value of about US$61.66 per share.

Compared with the recent share price of US$26.70, this Excess Returns valuation implies the stock is 56.7% undervalued.

Result: UNDERVALUED

Our Excess Returns analysis suggests First Financial Bancorp is undervalued by 56.7%. Track this in your watchlist or portfolio, or discover 52 more high quality undervalued stocks.

FFBC Discounted Cash Flow as at Mar 2026
FFBC Discounted Cash Flow as at Mar 2026

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for First Financial Bancorp.

Approach 2: First Financial Bancorp Price vs Earnings

For a profitable bank like First Financial Bancorp, the P/E ratio is a useful yardstick because it directly links the share price to current earnings. It helps you see how much investors are paying for each dollar of earnings today.

What counts as a “normal” P/E depends on how the market views a company’s growth prospects and risk. Higher expected growth or lower perceived risk can support a higher P/E, while slower expected growth or higher risk usually points to a lower one.

First Financial Bancorp currently trades on a P/E of 10.32x. That sits below the broader peer average of 16.03x and also below the Banks industry average of 11.11x. Simply Wall St’s proprietary Fair Ratio for the stock is 13.28x, which reflects factors such as earnings growth estimates, profit margins, industry, market cap and risk profile.

This Fair Ratio can be more informative than a simple comparison with peers or the sector because it adjusts specifically for the company’s own characteristics rather than assuming it should trade like the average bank. With the current 10.32x P/E sitting under the 13.28x Fair Ratio, the shares screen as undervalued on this metric.

Result: UNDERVALUED

NasdaqGS:FFBC P/E Ratio as at Mar 2026
NasdaqGS:FFBC P/E Ratio as at Mar 2026

P/E ratios tell one story, but what if the real opportunity lies elsewhere? Start investing in legacies, not executives. Discover our 20 top founder-led companies.

Upgrade Your Decision Making: Choose your First Financial Bancorp Narrative

Earlier it was mentioned that there is an even better way to understand valuation. Narratives are worth knowing about because they let you attach a clear story, your view on First Financial Bancorp’s future revenue, earnings and margins, to a forecast and then to a fair value. All of this happens within Simply Wall St’s Community page that is used by millions of investors. There you can compare your own fair value to the current share price, see how other investors’ Narratives range from more cautious views closer to the analyst consensus around US$29.80 to more optimistic fair values nearer the US$32.00 model level, and have those Narratives update automatically when new news, earnings or valuation inputs are added. This way, your decision framework for when to buy or sell is always tied to the latest information.

Do you think there's more to the story for First Financial Bancorp? Head over to our Community to see what others are saying!

NasdaqGS:FFBC 1-Year Stock Price Chart
NasdaqGS:FFBC 1-Year Stock Price Chart

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.