Optable Collaborates With PubMatic To Provide First Party Audience Data Into End-To-End Agentic Media Buying Workflows

Optable, the Agentic Audience Platform, today announced a partnership with PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the partnership, Optable's Audience Agent is integrated into AgenticOS, enabling buyers to autonomously discover, build, and activate high-value audience signals sourced from premium publishers and data owners in a privacy-safe way.

The integration gives buyers using PubMatic AgenticOS direct access to Optable's agent-driven audience planning capabilities, allowing them to tap into rich first-party data without exposing or transferring underlying data. Advertisers can analyze publisher first-party data signals, including identity, contextual, and audience, and activate custom data targeted campaigns more efficiently across multiple publishers.