Brand Engagement Network's AI Concierge Enters Initial Guest-Facing Limited Release At Seven Visions Resort & Places, The Dvin

World-recognized ultra-exclusive destination becomes BEN's first live luxury hospitality deployment

WILMINGTON, Del. and YEREVAN, Armenia, March 2, 2026 /PRNewswire/ -- Brand Engagement Network, Inc. (NASDAQ:BNAI) ("BEN"), a provider of secure, governed artificial intelligence designed for enterprise and regulated industries, today announced that its AI Concierge has entered an initial guest-facing limited release at Seven Visions Resort & Places, The Dvin — a world-recognized ultra-exclusive hospitality and entertainment destination located in Yerevan, Armenia.

The deployment marks an important step for BEN, as its conversational AI, having completed internal testing and staff validation, enters a live, guest-facing limited release with a select group of the property's guests. Integrated securely within the hotel's existing systems, BEN's AI connects directly to internal workflows and service processes — enabling conversations that trigger real service actions — from room service and housekeeping to spa and restaurant bookings — and routes them directly to hotel departments for fulfillment, while allowing continued refinement based on real-world guest engagement.

The deployment is designed to support real-time guest engagement with BEN's AI Concierge and is intended to generate operational data to help evaluate performance, accuracy, and reliability within a high-service hospitality environment, while supporting staff and enhancing overall service delivery.

BEN and The Dvin first announced their collaboration in May 2025. Following multiple phases of development, knowledge refinement, and operational integration, the AI Concierge has advanced into a live limited release within the property.

The initial phase is limited to a select group of rooms, allowing both organizations to evaluate real-time guest interactions, refine service workflows, and ensure operational alignment before expanding to the rest of the property.

Guests access concierge services via QR-based activation and integrated messaging, enabling real-time service requests, property information, and personalized assistance routed directly to hotel departments.

The initiative streamlines service delivery by enabling the AI to handle multiple guest requests simultaneously — reducing wait times and allowing staff to focus on high-value, personalized interactions.