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A Look At Signet Jewelers (SIG) Valuation After Tariff Ruling Reshapes Cost Outlook

Simply Wall St·02/24/2026 10:14:47
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The U.S. Supreme Court’s decision to invalidate certain tariffs has direct implications for Signet Jewelers (SIG). The company sources about half its merchandise from India, which reduces its tariff exposure from 15.1% to 0%.

See our latest analysis for Signet Jewelers.

Despite the tariff ruling, Signet’s share price has been choppy, with a 4.9% 7 day share price return and a 5.2% 30 day share price return. Its 1 year total shareholder return of 88.4% highlights earlier, much stronger momentum that is now cooling.

If you are looking beyond jewelry retailers, this could be a good moment to broaden your search and check out 22 top founder-led companies as potential next ideas.

With tariffs dropping to 0% on about half of Signet’s sourced merchandise and the share price sitting below the average analyst target, the real question is whether there is still a buying opportunity here or if the market is already pricing in future growth.

Most Popular Narrative: 16.7% Undervalued

Signet Jewelers last closed at $94.49, while the most followed narrative pegs fair value at $113.38, using a 9.28% discount rate to frame that gap.

Ongoing investment in omnichannel capabilities, digital marketing, and data-driven personalization, combined with new leadership hires with digital and brand expertise, is set to improve customer engagement, increase conversion rates, and support operating margin expansion.

Read the complete narrative.

Curious what kind of earnings ramp, margin lift, and valuation multiple this story leans on to justify that fair value gap, the full narrative spells out the exact mix of modest revenue growth, bigger profits, and a different P/E profile that has analysts comfortable with their $113.38 figure.

Result: Fair Value of $113.38 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, the narrative could be knocked off course if jewelry unit sales stay weak or if lab grown diamonds become more commoditized and put pressure on margins.

Find out about the key risks to this Signet Jewelers narrative.

Next Steps

With mixed signals on tariffs, valuation, and long term risks and rewards, it is worth moving quickly and reviewing the numbers yourself to decide where you stand. This includes checking 2 key rewards and 2 important warning signs for a clearer sense of the trade off.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.