• EN

    • -+ 0.00%
    -+ 0.00%
    -+ 0.00%

    Why Under Armour (UAA) Is Up 12.6% After Deeper Loss Outlook And Final Curry 13 Launch

    Simply Wall St·02/19/2026 02:34:27
    Listen to the news
    • Under Armour reported past third-quarter 2025 results with sales of US$1,327.76 million and a net loss of US$430.83 million, and issued guidance for a full-year revenue decline of about 4% and a larger operating loss alongside no share repurchases in the latest quarter.
    • At the same time, Under Armour marked the end of its long-running Stephen Curry partnership by launching the Curry 13, a final signature basketball shoe that underscores both the cultural impact of the collaboration and the brand reset now under way.
    • Next, we’ll examine how Under Armour’s deeper expected loss and final Curry 13 launch affect its profitability-focused investment narrative.

    Uncover the next big thing with 31 elite penny stocks that balance risk and reward.

    Under Armour Investment Narrative Recap

    To own Under Armour today, you need to believe the brand can reposition around profitable growth despite wider losses and a key endorsement ending. The bigger near term catalyst is whether management can stabilize margins while resetting product and marketing. The biggest risk remains ongoing pressure in core regions and channels, and this latest guidance for a deeper operating loss meaningfully heightens that concern.

    The updated full year 2026 outlook is most relevant here. Under Armour now expects an operating loss of about US$154 million and a diluted loss per share of US$1.24 to US$1.25, alongside roughly a 4% revenue decline. This sharp step down from the prior profit outlook frames the Curry 13 finale less as a growth springboard and more as part of a broader reset that must contend with weaker earnings power in the short term.

    Yet beneath the brand reset, investors should be aware that...

    Read the full narrative on Under Armour (it's free!)

    Under Armour's narrative projects $5.4 billion revenue and $191.0 million earnings by 2028. This requires 1.5% yearly revenue growth and about a $89.5 million earnings increase from $101.5 million today.

    Uncover how Under Armour's forecasts yield a $6.51 fair value, a 17% downside to its current price.

    Exploring Other Perspectives

    UAA 1-Year Stock Price Chart
    UAA 1-Year Stock Price Chart

    Before this setback, the most optimistic analysts were banking on revenue reaching about US$5.7 billion and earnings of roughly US$281.6 million, so if you lean toward that upbeat view, it is worth asking how these new losses and digital underperformance risks might reshape that story.

    Explore 15 other fair value estimates on Under Armour - why the stock might be worth 39% less than the current price!

    Form Your Own Verdict

    Don't just follow the ticker - dig into the data and build a conviction that's truly your own.

    • A great starting point for your Under Armour research is our analysis highlighting 3 key rewards that could impact your investment decision.
    • Our free Under Armour research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Under Armour's overall financial health at a glance.

    Ready For A Different Approach?

    These stocks are moving-our analysis flagged them today. Act fast before the price catches up:

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.