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    Deeper QuickBooks Online Integration Could Be A Game Changer For Wix.com (WIX)

    Simply Wall St·02/19/2026 00:41:30
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    • In February 2026, Wix.com Ltd. and Intuit Inc. expanded their partnership, integrating QuickBooks Online into Wix so small businesses can connect financial management, AI-powered accounting tools, and website operations in a single workflow.
    • This deeper integration positions Wix at the center of more critical back-office processes, potentially increasing platform stickiness as users automate accounting, tax insights, and online sales management.
    • We’ll now examine how embedding QuickBooks’ AI-enabled finance tools into Wix’s website platform could influence the company’s longer-term investment narrative.

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    Wix.com Investment Narrative Recap

    To own Wix, you need to believe its AI-first website and commerce platform can stay relevant even as web traffic shifts and competition intensifies. The QuickBooks Online integration folds core financial workflows into Wix, which could support near term adoption and retention, but it does not remove the key risk that rising AI spend and marketing costs may pressure margins if revenue growth disappoints.

    The most relevant recent announcement here is the launch of Wix Harmony, its new AI website builder with the Aria agent. Harmony aims to simplify creation and onboarding, while the QuickBooks partnership extends that experience into daily financial operations. Together, they speak directly to the main catalyst that analysts focus on: AI driven tools improving user conversion, monetization, and the overall stickiness of the Wix platform.

    Yet against this AI led promise, investors should also weigh the risk that higher ongoing AI and R&D spending could pressure margins for longer than many expect...

    Read the full narrative on Wix.com (it's free!)

    Wix.com's narrative projects $2.7 billion revenue and $415.6 million earnings by 2028. This requires 13.3% yearly revenue growth and about a $249.3 million earnings increase from $166.3 million today.

    Uncover how Wix.com's forecasts yield a $158.20 fair value, a 130% upside to its current price.

    Exploring Other Perspectives

    WIX 1-Year Stock Price Chart
    WIX 1-Year Stock Price Chart

    The lowest estimating analysts paint a more cautious picture, despite expecting about US$2.6 billion in revenue and US$350.8 million in earnings by 2028, so this new QuickBooks integration may yet shift how you weigh that margin pressure risk against the potential upside in AI powered growth.

    Explore 10 other fair value estimates on Wix.com - why the stock might be worth just $115.00!

    Decide For Yourself

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.