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Assessing RealReal (REAL) Valuation As Apparel Resale Growth Tailwinds Gain Strength

Simply Wall St·02/18/2026 17:27:23
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Industry tailwinds put apparel resale in focus for RealReal (REAL)

Fresh forecasts pointing to strong growth in apparel resale, supported by demand for sustainability, social commerce and brand partnerships, are putting renewed attention on how RealReal (REAL) is positioned in this space.

See our latest analysis for RealReal.

Despite the positive sentiment around apparel resale, RealReal’s recent share price performance has been weak, with a 30 day share price return of 34.3% and a year to date share price return of 31.01%. At the same time, the 1 year total shareholder return sits at 36.76% and the 3 year total shareholder return is around 7x. This highlights fading short term momentum alongside a strong multi year recovery from earlier lows.

If this resale growth story has your attention, it could be a good moment to widen your watchlist and check out 23 top founder-led companies as potential next ideas.

With RealReal trading at a discount to analyst targets and some value indicators pointing to potential upside, the key question is whether recent weakness has created an opportunity or if the market already reflects future growth.

Most Popular Narrative: 27.9% Undervalued

RealReal’s most followed valuation narrative puts fair value at $15.13 per share versus the last close of $10.90, framing the current discount as meaningful but not extreme.

Accelerating consumer demand for authenticated, sustainable luxury goods among Millennials and Gen Z, as evidenced by record growth in new consignors and a growing active buyer base, is expanding RealReal's addressable market and fueling higher transaction volumes, directly supporting future revenue growth.

Read the complete narrative.

Curious what revenue path and margin lift support that valuation gap? The narrative leans heavily on steady top line expansion and a material shift in profitability assumptions. The full story links those operating shifts to that fair value.

Result: Fair Value of $15.13 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, there are still clear pressure points, including reliance on steady supply growth from consignors and a declining commission rate that could weigh on margins if mix shifts persist.

Find out about the key risks to this RealReal narrative.

Another Angle: Sales Multiple Paints a Richer Picture

That 27.9% discount to fair value sits awkwardly next to RealReal’s P/S of 1.9x, which is higher than both the US Specialty Retail average of 0.5x and the peer average of 1.5x, as well as above its own fair ratio of 1.5x. Put simply, the share price already bakes in more sales value than the sector and what our fair ratio suggests the market could move toward. This raises the question of how much margin improvement and growth the current tag is really pricing in.

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqGS:REAL P/S Ratio as at Feb 2026
NasdaqGS:REAL P/S Ratio as at Feb 2026

Next Steps

With mixed signals on value and momentum, do you want to rely on headlines or your own judgment? Take a closer look at the underlying data, weigh both the concerns and bright spots, and decide where you stand by reviewing the 4 key rewards and 3 important warning signs.

Looking for more investment ideas?

If this RealReal story has you thinking bigger, do not stop here. Broaden your opportunity set now with a few focused stock shortlists tailored to different goals.

  • Target potential value opportunities by scanning our list of 56 high quality undervalued stocks that combine quality fundamentals with prices below what many investors might expect.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.