The Bull Case For IMAX (IMAX) Could Change Following New Filmed For IMAX 70mm Push

• IMAX has already held early access IMAX 70mm screenings of “Project Hail Mary” across select theatres in the US, Canada, and the UK, with the film specially formatted as Filmed For IMAX® to enhance sound and picture quality ahead of its March 20 release.
• This emphasis on premium 70mm and Filmed For IMAX® presentations underlines IMAX’s push to deepen its role in high-end theatrical experiences and filmmaker collaborations.
• We’ll now examine how this push into Filmed For IMAX® 70mm event screenings could influence IMAX’s investment narrative and growth drivers.

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IMAX Investment Narrative Recap

To own IMAX, you need to believe premium, large format cinema will keep attracting audiences despite at home entertainment alternatives and content volatility. The “Project Hail Mary” early 70mm Filmed For IMAX screenings support the near term catalyst of deeper filmmaker partnerships and premium event attendance, but they do not materially change the core risk that IMAX remains exposed to swings in blockbuster releases and shifting consumer behavior toward streaming and gaming.

Among recent developments, the upcoming Q4 2025 earnings release on 25 February 2026 looks most relevant. It should give investors a clearer view of how prior Filmed For IMAX titles and premium event programming have translated into revenue and profit trends, and whether the company’s capital spending on new systems and technology is being matched by healthy per screen performance and cash generation.

Yet investors should also weigh how easily at home viewing habits could limit demand for exactly these kinds of premium IMAX events...

Read the full narrative on IMAX (it's free!)

IMAX's narrative projects $466.0 million revenue and $74.0 million earnings by 2028. This requires 8.7% yearly revenue growth and a $41.2 million earnings increase from $32.8 million today.

Uncover how IMAX's forecasts yield a $44.09 fair value, a 22% upside to its current price.

Exploring Other Perspectives

Compared with this, the most pessimistic analysts already assumed slower revenue growth to about US$439,400,000 by 2028 and earnings of roughly US$63,500,000, so you should consider how events like Project Hail Mary might challenge or reinforce that cautious view.

Explore 3 other fair value estimates on IMAX - why the stock might be worth just $44.09!

Build Your Own IMAX Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your IMAX research is our analysis highlighting 4 key rewards that could impact your investment decision.
• Our free IMAX research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate IMAX's overall financial health at a glance.

No Opportunity In IMAX?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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