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    Is Adobe (ADBE) Using AI Partnerships To Reinforce Or Dilute Its Core Experience Cloud Moat?

    Simply Wall St·02/07/2026 16:05:04
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    • Cognizant Technology Solutions recently announced an expanded global collaboration with Adobe to help enterprises use generative AI to create, govern and scale content and customer experiences, integrating tools such as Adobe Firefly Services, Firefly Custom Models and Substance 3D into managed workflows.
    • The partnership highlights how large enterprises are reworking their entire content supply chain around AI, with Adobe estimating that over three years, an AI-enabled content transformation could deliver a very large net return on investment to big businesses.
    • We’ll now examine how this deepened generative AI collaboration with Cognizant shapes Adobe’s investment narrative amid growing concern over AI-driven disruption.

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    What Is Adobe's Investment Narrative?

    For Adobe owners, the big picture still comes down to whether its creative and experience clouds can stay central to how enterprises produce and manage content as AI reshapes the software sector. Recent weeks have been rough, with the stock sliding even as earnings, margins and buybacks point to a mature but still growing business. The expanded Cognizant collaboration slots neatly into the bullish thesis: if Firefly and Adobe’s broader AI stack become embedded in large clients’ workflows, that supports digital media ARR, helps defend pricing, and could modestly reinforce near term growth catalysts without transforming the story overnight. The bigger risk remains that AI-native tools compress seats and undercut Adobe’s moat faster than enterprise AI deals can offset, especially as competitors and platforms push aggressively into creative and marketing workflows.

    However, one risk around AI-driven seat compression and pricing power is easy to underestimate. Despite retreating, Adobe's shares might still be trading above their fair value and there could be some more downside. Discover how much.

    Exploring Other Perspectives

    ADBE 1-Year Stock Price Chart
    ADBE 1-Year Stock Price Chart
    The Simply Wall St Community’s 100 fair value estimates for Adobe span roughly US$272 to US$603 per share, showing just how far apart individual views can be. Set against concerns about AI-driven disruption and seat compression, that spread underlines why you may want to weigh several perspectives before deciding how much risk you are comfortable taking on Adobe’s future.

    Explore 100 other fair value estimates on Adobe - why the stock might be worth just $271.93!

    Build Your Own Adobe Narrative

    Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

    • A great starting point for your Adobe research is our analysis highlighting 4 key rewards that could impact your investment decision.
    • Our free Adobe research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Adobe's overall financial health at a glance.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.