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    Did New Wisconsin OMNIA Deal and OLG Rollout Just Recast Brightstar Lottery's (BRSL) Platform Story?

    Simply Wall St·02/06/2026 10:14:32
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    • Brightstar Lottery PLC recently announced that its subsidiary, Brightstar Global Solutions Corporation, secured an eight-year contract, with multiple extension options, to deploy its OMNIA integrated lottery solution and upgraded retail hardware for the Wisconsin Lottery, while also rolling out its Sales Wizard automation tool to Ontario Lottery and Gaming Corporation.
    • These back-to-back wins highlight Brightstar’s ability to win competitive tenders and deepen relationships with major lottery operators by bundling central systems, retail hardware and data-driven sales tools into a unified offering.
    • Next, we’ll examine how this long-term Wisconsin Lottery contract shapes Brightstar Lottery’s investment narrative around its integrated OMNIA technology platform.

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    What Is Brightstar Lottery's Investment Narrative?

    To own Brightstar Lottery today, you have to believe in the durability of its pure-play lottery model and its ability to convert long-dated contracts into reliable cash generation, even while it is still loss-making on reported earnings. The Wisconsin OMNIA win and the Sales Wizard rollout to Ontario reinforce the idea that Brightstar’s integrated platform can keep winning competitive tenders and deepen existing relationships, which matters for near-term sentiment given recent share price weakness and earlier concerns about license costs and slow top-line growth. That said, these contracts are unlikely to transform the near-term numbers on their own; they mainly strengthen the pipeline and help support the company’s narrative ahead of upcoming results and any further updates on capital returns and key license exposures.

    However, there is one concentration risk here that investors should not overlook. Our comprehensive valuation report raises the possibility that Brightstar Lottery is priced lower than what may be justified by its financials.

    Exploring Other Perspectives

    BRSL 1-Year Stock Price Chart
    BRSL 1-Year Stock Price Chart

    Two fair value estimates from the Simply Wall St Community span roughly US$10.02 to US$20.17 per share, underscoring how differently individual investors are thinking about Brightstar’s long-term contract wins, recent losses and concentration risks. You are seeing the same news on Wisconsin and Ontario, yet arriving at very different conclusions about how much those wins really offset issues like dividend coverage and key license uncertainty, so it is worth comparing several viewpoints before deciding how it all fits into your own thesis.

    Explore 2 other fair value estimates on Brightstar Lottery - why the stock might be worth as much as 43% more than the current price!

    Build Your Own Brightstar Lottery Narrative

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.