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    Celsius (CELH) Is Up 12.2% After Renewed Analyst Optimism On PepsiCo-Backed Distribution Expansion

    Simply Wall St·01/08/2026 20:59:01
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    • In recent days, analysts including Needham have reaffirmed their positive views on Celsius Holdings, highlighting its energy drink portfolio and outsourced manufacturing model supported by PepsiCo-led distribution.
    • What stands out is the emphasis on accelerating sales across Celsius, Alani Nu, and Rockstar Energy, with analysts pointing to expanded PepsiCo distribution and new product launches as key drivers of improved reach and operational efficiency.
    • With this renewed analyst enthusiasm around Celsius’s PepsiCo partnership, we’ll now examine how the news reshapes the company’s investment narrative.

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    Celsius Holdings Investment Narrative Recap

    To own Celsius, you need to believe its health focused energy brands can keep gaining shelf space and consumer loyalty while protecting profitability. The latest analyst enthusiasm around PepsiCo led distribution supports the near term sales acceleration story, but it does not remove key risks around margin pressure from Alani Nu integration, higher spending, and reliance on major distributors.

    Among recent announcements, the US$300,000,000 share repurchase plan stands out alongside this bullish analyst sentiment. A buyback of that size can matter for per share metrics and market perception, but it also sits against a backdrop of compressed net margins and large one off items, which keeps execution on cost discipline and integration a central near term catalyst.

    Yet behind the upbeat distribution story, investors should be aware of how concentration in a few major partners could...

    Read the full narrative on Celsius Holdings (it's free!)

    Celsius Holdings' narrative projects $3.7 billion revenue and $532.9 million earnings by 2028. This requires 30.1% yearly revenue growth and about a $437 million earnings increase from $95.9 million.

    Uncover how Celsius Holdings' forecasts yield a $64.52 fair value, a 26% upside to its current price.

    Exploring Other Perspectives

    CELH 1-Year Stock Price Chart
    CELH 1-Year Stock Price Chart

    Across 27 fair value estimates from the Simply Wall St Community, Celsius is valued between US$38.18 and US$80, reflecting a wide spread of expectations. When you weigh those views against the reliance on PepsiCo and other large distributors as a key catalyst and risk, it underlines why many market participants look at several viewpoints before forming a view on the company’s potential performance.

    Explore 27 other fair value estimates on Celsius Holdings - why the stock might be worth 26% less than the current price!

    Build Your Own Celsius Holdings Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.