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The Zhitong Finance App learned that Nike (NKE.US) confirmed on Wednesday that it had sold its digital product subsidiary RTFKT in December last year. Nike said in a statement that the sale of RTFKT marks the next chapter for the company and its community, and said it will continue to invest in launching innovative products and experiences in physical, digital and virtual environments, without disclosing specific buyers and terms of the deal.

Zhitongcaijing·01/08/2026 03:25:03
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The Zhitong Finance App learned that Nike (NKE.US) confirmed on Wednesday that it had sold its digital product subsidiary RTFKT in December last year. Nike said in a statement that the sale of RTFKT marks the next chapter for the company and its community, and said it will continue to invest in launching innovative products and experiences in physical, digital and virtual environments, without disclosing specific buyers and terms of the deal.