According to data released by Adobe Analytics on Wednesday, the growth rate of online retail spending in the US slowed during the 2025 holiday season, but total consumer spending still reached a record high, driven by sharp discounts and the widespread use of “buy now, pay later” payment methods. According to Adobe, from November 1 to December 31, online spending increased 6.8% to reach US$257.8 billion. In comparison, the year-on-year increase was 8.7%. According to Adobe, online sales for the holiday season exceeded its previous forecast of US$253.4 billion. Inflation and the impact of President Trump's trade policies on the economy have made budget-conscious consumers more cautious about non-essential expenses, putting pressure on holiday sales growth. Online shopping week drove most of the growth, with high-income consumers continuing to spend, while promotions and flexible payment methods attracted budget-conscious consumers to shop online. According to Adobe, demand driven by discounts has boosted sales of high unit price products such as electronics, sporting goods, and electrical appliances. According to Adobe, smartphones accounted for 56.4% of online shopping transactions, up from 54.5% in the same period last year.

According to data released by Adobe Analytics on Wednesday, the growth rate of online retail spending in the US slowed during the 2025 holiday season, but total consumer spending still reached a record high, driven by sharp discounts and the widespread use of “buy now, pay later” payment methods. According to Adobe, from November 1 to December 31, online spending increased 6.8% to reach US$257.8 billion. In comparison, the year-on-year increase was 8.7%. According to Adobe, online sales for the holiday season exceeded its previous forecast of US$253.4 billion. Inflation and the impact of President Trump's trade policies on the economy have made budget-conscious consumers more cautious about non-essential expenses, putting pressure on holiday sales growth. Online shopping week drove most of the growth, with high-income consumers continuing to spend, while promotions and flexible payment methods attracted budget-conscious consumers to shop online. According to Adobe, demand driven by discounts has boosted sales of high unit price products such as electronics, sporting goods, and electrical appliances. According to Adobe, smartphones accounted for 56.4% of online shopping transactions, up from 54.5% in the same period last year.