Assessing Zeta Global (ZETA) Valuation After OpenAI Partnership And Recent Share Price Volatility

Zeta Global Holdings (ZETA) has drawn fresh attention after announcing a collaboration with OpenAI at CES 2026, integrating OpenAI models into its Athena marketing agent and coinciding with sharp swings in the share price.

See our latest analysis for Zeta Global Holdings.

The OpenAI collaboration and Athena rollout sit on top of a strong run, with the 30 day share price return of 13.75% and a 1 year total shareholder return of 19.2% pointing to momentum that has recently picked up rather than faded.

If AI driven marketing is on your radar, this could be a good moment to broaden your watchlist and check out other high growth tech and AI stocks that are catching investors’ attention.

With Zeta delivering a 1 year total return of 19.2%, a 3 year total return above 7x, and trading at a discount to some analyst targets and intrinsic estimates, is there still a buying opportunity here, or is the market already pricing in future growth?

Most Popular Narrative: 27% Undervalued

The most followed narrative sets fair value at US$29.67 per share versus the last close of US$21.67, framing Zeta as materially undervalued on that view.

Significant investments in AI/ML (including the Zeta Data & AI Lab and new prescriptive AI products like Zeta Answers) are expected to drive ongoing product innovation, automation, and superior ROI for clients, improving efficiency and further expanding net margins.

Read the complete narrative.

Curious what earnings profile and margin path could justify that gap to fair value? The narrative leans on rapid top line expansion, rising profitability, and a rich future earnings multiple. Want to see how those moving parts fit together across the next decade?

Result: Fair Value of $29.67 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, this hinges on Zeta turning current GAAP net losses into sustained profitability and successfully integrating Marigold without hurting customer retention or diluting margins.

Find out about the key risks to this Zeta Global Holdings narrative.

Build Your Own Zeta Global Holdings Narrative

If you interpret the numbers differently or prefer to test your own assumptions, you can create a complete Zeta view in minutes with Do it your way.

A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding Zeta Global Holdings.

Looking for more investment ideas?

If Zeta has sharpened your interest in AI and data driven businesses, do not stop here, new ideas often show up where you least expect them.

• Spot potential turnaround stories by checking out these 3553 penny stocks with strong financials that already carry solid financial foundations instead of relying purely on hype.
• Focus your research on businesses riding the AI wave by scanning these 25 AI penny stocks that may align with how you think about growth and risk.
• Prioritise price discipline and sift through these 882 undervalued stocks based on cash flows that might fit your return goals before attention moves elsewhere.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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