In 2025, emotional consumption has risen strongly, and a market worth over trillion yuan is being formed, becoming an important growth pole for the consumer market. Looking at the global market, the emotional value economy has formed many racetracks for fun, shopping, cultural tourism, pets, technology, restaurants, etc. Along with the diversified expansion of the racetrack, young people have become the main emotional consumers. According to the data, over 90% of young people recognize “emotional value,” and nearly 60% of young people are willing to pay for emotional value. The size of China's emotional consumer market has risen rapidly, from 1.63 trillion yuan in 2022 to 2.31 trillion yuan in 2024, 2.72 trillion yuan in 2025, and surpass 4.5 trillion yuan in 2029. Many experts believe that in the field of emotional consumption, Chinese products and services have unique advantages.

In 2025, emotional consumption has risen strongly, and a market worth over trillion yuan is being formed, becoming an important growth pole for the consumer market. Looking at the global market, the emotional value economy has formed many racetracks for fun, shopping, cultural tourism, pets, technology, restaurants, etc. Along with the diversified expansion of the racetrack, young people have become the main emotional consumers. According to the data, over 90% of young people recognize “emotional value,” and nearly 60% of young people are willing to pay for emotional value. The size of China's emotional consumer market has risen rapidly, from 1.63 trillion yuan in 2022 to 2.31 trillion yuan in 2024, 2.72 trillion yuan in 2025, and surpass 4.5 trillion yuan in 2029. Many experts believe that in the field of emotional consumption, Chinese products and services have unique advantages.