In 2025, the boom in the precious metals market will also spread to the consumer side. In the Shuibei jewelry market in Shenzhen, Guangdong, there have been quite a few new changes in both consumer consumption trends and wholesalers' sales models. Since the beginning of 2025, online live streaming is no longer exclusive to gold terminal brands and gold purchasers. Many Shuibei gold wholesalers have launched direct online broadcasts, which have been welcomed by many consumers. Gold sales also showed a clear trend of polarization. Considering the rise in gold prices, some consumers tend to buy small grams of heavy gold jewelry, while others like the value preservation function of gold and are willing to buy high-value products with a more sense of design. Furthermore, since the second half of 2025, consumer attention to silver bars and silverware has continued to heat up. The popularity of the market is intuitively reflected on the shelves. In just half a month, the shelves that originally placed the silver bars are now sold out; even the large silver plate displayed in the most prominent place in the stall has already been sold out.

In 2025, the boom in the precious metals market will also spread to the consumer side. In the Shuibei jewelry market in Shenzhen, Guangdong, there have been quite a few new changes in both consumer consumption trends and wholesalers' sales models. Since the beginning of 2025, online live streaming is no longer exclusive to gold terminal brands and gold purchasers. Many Shuibei gold wholesalers have launched direct online broadcasts, which have been welcomed by many consumers. Gold sales also showed a clear trend of polarization. Considering the rise in gold prices, some consumers tend to buy small grams of heavy gold jewelry, while others like the value preservation function of gold and are willing to buy high-value products with a more sense of design. Furthermore, since the second half of 2025, consumer attention to silver bars and silverware has continued to heat up. The popularity of the market is intuitively reflected on the shelves. In just half a month, the shelves that originally placed the silver bars are now sold out; even the large silver plate displayed in the most prominent place in the stall has already been sold out.