First day of the IPO | Lin Qingxuan (02657) first listed in early trading and opened 9.3%, Lin Qingxuan ranked first among all high-end domestic skincare brands in China

The Zhitong Finance App learned that Lin Qingxuan (02657) was listed for the first time. According to the announcement, each share was priced at HK$77.77. A total of 13.966,500 shares were issued, 50 shares per lot, with a net proceeds of about HK$997.1 million. As of press release, it rose 9.3% to HK$85, with a turnover of HK$204 million.

According to public information, Lin Qingxuan is a high-end domestic skincare brand in China, focusing on the anti-wrinkle and firming skincare market, and is known for its long-term commitment to the flagship brand Lin Qingxuan in providing high-end skincare improvement solutions based on natural and camellia ingredients. Since starting research on camellia skincare products in 2012, the company pioneered the concept of “nourishing the skin with oil” and pioneered camellia facial essence oil. The company's first camellia essential oil was launched in 2014. This product lays the foundation for the company's core oil-based skin care product line. As of June 30, 2025, camellia oil has sold more than 45 million bottles since its launch. According to Insight Consulting, it has been at the top of the national rankings for 11 consecutive years since 2014 in terms of total retail sales volume of omni-channel sales. This product is also the only product in the facial oil category in China with retail sales exceeding RMB 100 million for 8 consecutive years.

According to Insight Consulting, in 2024, in terms of retail sales, Lin Qingxuan ranked first among all high-end domestic skincare brands in China, accounting for 1.4% of the market share. It is the only domestic brand that ranks among the top 15 high-end skincare brands in China (including domestic and international brands), ranking 13th overall.