Today, in 2025, Tmall announced the top six consumer trends of the year: professional players, personalization, long-term idealism, emotional gambling, popularity, and supremacy. This year's consumer keyword of the year: “Happy”. Today, young people's consumption views focus on mood. Their consumption philosophy is like this: “It's hard to buy a thousand dollars, I am happy to give away a thousand dollars.”

Today, in 2025, Tmall announced the top six consumer trends of the year: professional players, personalization, long-term idealism, emotional gambling, popularity, and supremacy. This year's consumer keyword of the year: “Happy”. Today, young people's consumption views focus on mood. Their consumption philosophy is like this: “It's hard to buy a thousand dollars, I am happy to give away a thousand dollars.”