On December 28, the 2026 Maotai Dealer Conference was held in the afternoon. Chen Hua, Party Secretary and Chairman of the Maotai Group, told dealers that Maotai will not do anything that violates the laws of the market, nor will it cause channel vendors to lose money, because the situation where only one party can “win” is unsustainable, and cooperation will not last long. He also expressed the hope that while safeguarding reasonable profits, everyone will effectively change their business philosophy, completely abandon the inertial mentality of “lying down and winning” in the past, and effectively shift their focus to accurately reaching consumer groups, providing a high-quality consumer experience, and deepening the market to create value, and lay a solid foundation for our long-term cooperation, mutual benefit and win-win situation.

On December 28, the 2026 Maotai Dealer Conference was held in the afternoon. Chen Hua, Party Secretary and Chairman of the Maotai Group, told dealers that Maotai will not do anything that violates the laws of the market, nor will it cause channel vendors to lose money, because the situation where only one party can “win” is unsustainable, and cooperation will not last long. He also expressed the hope that while safeguarding reasonable profits, everyone will effectively change their business philosophy, completely abandon the inertial mentality of “lying down and winning” in the past, and effectively shift their focus to accurately reaching consumer groups, providing a high-quality consumer experience, and deepening the market to create value, and lay a solid foundation for our long-term cooperation, mutual benefit and win-win situation.