Since 2025, several cities, such as Pingjiang in Hunan, Zhangye in Gansu, and Xinyang in Henan, have successively introduced policies requiring commercial housing projects with newly sold land to carry out existing housing sales. In addition, according to Kerry's monitoring data, the share of commercial residential sales area has increased from 10% in 2019 to 33% in early 2025, and more than 30 provinces across the country have piloted existing housing sales or introduced supporting policies. According to data from the National Bureau of Statistics, in 2024, the current sales area of commercial housing will account for about 30.84% of the sales area of commercial housing; in the first nine months of 2025, this share will increase to 35.4%. In the context of the “15th Five-Year Plan” plan proposal clearly proposed promoting high-quality development of real estate, the Ministry of Housing and Urban-Rural Development recently proposed six key tasks, including establishing a housing security waiting storage system and promoting an existing commercial housing sales system. This also means that a series of measures, represented by “promoting sales of existing homes,” will become the core tasks of the next stage in the development of the real estate industry. “With the continuous refinement of policies and the gradual adaptation of the market, the existing housing sales model is expected to become the new normal for commercial residential sales in China. This is the proper meaning of implementing and enriching the new development model of the real estate industry.” According to the Kerry Research analysis.

Since 2025, several cities, such as Pingjiang in Hunan, Zhangye in Gansu, and Xinyang in Henan, have successively introduced policies requiring commercial housing projects with newly sold land to carry out existing housing sales. In addition, according to Kerry's monitoring data, the share of commercial residential sales area has increased from 10% in 2019 to 33% in early 2025, and more than 30 provinces across the country have piloted existing housing sales or introduced supporting policies. According to data from the National Bureau of Statistics, in 2024, the current sales area of commercial housing will account for about 30.84% of the sales area of commercial housing; in the first nine months of 2025, this share will increase to 35.4%. In the context of the “15th Five-Year Plan” plan proposal clearly proposed promoting high-quality development of real estate, the Ministry of Housing and Urban-Rural Development recently proposed six key tasks, including establishing a housing security waiting storage system and promoting an existing commercial housing sales system. This also means that a series of measures, represented by “promoting sales of existing homes,” will become the core tasks of the next stage in the development of the real estate industry. “With the continuous refinement of policies and the gradual adaptation of the market, the existing housing sales model is expected to become the new normal for commercial residential sales in China. This is the proper meaning of implementing and enriching the new development model of the real estate industry.” According to the Kerry Research analysis.