The ice and snow economy has broken through geographical and seasonal restrictions and has grown into a wave of industries sweeping the country. Under the policy trend, “snow vacations”, special ice and snow trains, and international events are pouring in from many places. During the 2024-2025 ice and snow season, the country's ski resort spending reached 78.613 billion yuan, driving a year-on-year increase of 27.97% in the surrounding area. This enthusiasm spread from the slide to the factory. Orders for domestic ice and snow equipment are booming, and “Ice and Snow +” gameplay is constantly emerging. Today, “300 million people go on snow and ice” has become a reality, and the trillion-dollar ice and snow economy has taken shape. The report shows that the scale of China's ice and snow industry will exceed trillion yuan this year, reaching 1005.3 billion yuan.

The ice and snow economy has broken through geographical and seasonal restrictions and has grown into a wave of industries sweeping the country. Under the policy trend, “snow vacations”, special ice and snow trains, and international events are pouring in from many places. During the 2024-2025 ice and snow season, the country's ski resort spending reached 78.613 billion yuan, driving a year-on-year increase of 27.97% in the surrounding area. This enthusiasm spread from the slide to the factory. Orders for domestic ice and snow equipment are booming, and “Ice and Snow +” gameplay is constantly emerging. Today, “300 million people go on snow and ice” has become a reality, and the trillion-dollar ice and snow economy has taken shape. The report shows that the scale of China's ice and snow industry will exceed trillion yuan this year, reaching 1005.3 billion yuan.