The “Quanzhou Three-Year Action Plan for Cultivating and Upgrading Modern Sports Products Advanced Manufacturing Clusters” was issued. Among them, it was mentioned to expand the sports and leisure brand matrix. Take enterprises as the lead, expand, strengthen and refine brands such as sportswear, sneakers, fitness equipment, sports equipment, etc., enhance the fashion, comfort, functionality, professionalism and technology of products, guide enterprises to achieve brand premiums through mergers and acquisitions of international brands and popular IP co-names, encourage enterprises to apply for international registration of Madrid System trademarks, promote brand enterprises to accelerate their entry into the international market, and expand domestic and foreign market share. Encourage brand companies to expand into the fields of casual women's clothing, children's wear, infant wear, etc. Guide the differentiated management of enterprises and cultivate diversified and personalized brand matrices that meet the needs of old, middle, young, and young consumer groups.

The “Quanzhou Three-Year Action Plan for Cultivating and Upgrading Modern Sports Products Advanced Manufacturing Clusters” was issued. Among them, it was mentioned to expand the sports and leisure brand matrix. Take enterprises as the lead, expand, strengthen and refine brands such as sportswear, sneakers, fitness equipment, sports equipment, etc., enhance the fashion, comfort, functionality, professionalism and technology of products, guide enterprises to achieve brand premiums through mergers and acquisitions of international brands and popular IP co-names, encourage enterprises to apply for international registration of Madrid System trademarks, promote brand enterprises to accelerate their entry into the international market, and expand domestic and foreign market share. Encourage brand companies to expand into the fields of casual women's clothing, children's wear, infant wear, etc. Guide the differentiated management of enterprises and cultivate diversified and personalized brand matrices that meet the needs of old, middle, young, and young consumer groups.