“I think every car company is fearful.” Recently, Xiaopeng, Chairman and CEO of Xiaopeng Motors, told the media that the Chinese automobile market is changing so fast that it was difficult to imagine the current situation a year ago, and now it is also difficult to imagine the situation a year from now. Compared to 2024, the competitive landscape of car companies changed again abruptly in 2025: the new car builder “One Brother” changed from an ideal car to a zero sports car, while the domestic car company “One Brother”, BYD, is being quickly caught up by car companies such as SAIC Motor Group and Geely Automobile. Behind the changes in the competitive pattern of car companies, there have been significant changes in the competitive logic of the domestic automobile market. In 2025, the price war represented by a “limited-time price” intensified in the first half of the year and came to an abrupt end in the second half of the year. Afterwards, car companies collectively made an “anti-domestic attack” and called for starting a “value war.” The decline in domestic NEV purchase tax subsidies will become a new factor in the tougher competition among car companies. Lu Fang, chairman of Rantu Motors and Party Secretary, said, “Once we reach this point, fuel vehicles and new energy vehicles will face the ultimate confrontation to a certain extent.”

“I think every car company is fearful.” Recently, Xiaopeng, Chairman and CEO of Xiaopeng Motors, told the media that the Chinese automobile market is changing so fast that it was difficult to imagine the current situation a year ago, and now it is also difficult to imagine the situation a year from now. Compared to 2024, the competitive landscape of car companies changed again abruptly in 2025: the new car builder “One Brother” changed from an ideal car to a zero sports car, while the domestic car company “One Brother”, BYD, is being quickly caught up by car companies such as SAIC Motor Group and Geely Automobile. Behind the changes in the competitive pattern of car companies, there have been significant changes in the competitive logic of the domestic automobile market. In 2025, the price war represented by a “limited-time price” intensified in the first half of the year and came to an abrupt end in the second half of the year. Afterwards, car companies collectively made an “anti-domestic attack” and called for starting a “value war.” The decline in domestic NEV purchase tax subsidies will become a new factor in the tougher competition among car companies. Lu Fang, chairman of Rantu Motors and Party Secretary, said, “Once we reach this point, fuel vehicles and new energy vehicles will face the ultimate confrontation to a certain extent.”