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Is Hemnet Group's (OM:HEM) Aggressive Buyback a Signal of Strength or Limited Growth Options?

Simply Wall St·12/21/2025 23:16:24
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  • In recent months, Hemnet Group has seen insider Anders Nilsson purchase 5,000 shares for about SEK1,200,000 and completed a buyback of 812,500 shares worth SEK223,200,000 by the end of September.
  • Together, the insider buying and sizable repurchase program highlight management’s confidence in Hemnet’s long-term prospects and capital allocation discipline.
  • Next, we’ll explore how this substantial share buyback may influence Hemnet’s investment narrative around margins, cash flow and capital returns.

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Hemnet Group Investment Narrative Recap

To own Hemnet, you need to believe Sweden’s shift to digital real estate services will keep reinforcing its leading platform, even through a weaker housing market. Recent insider buying and the SEK223,200,000 buyback do not fundamentally change the near term catalyst, which still revolves around sustaining margins and cash generation, while the biggest risk remains prolonged softness in Swedish property listings and transaction activity.

The recent board authorization for a buyback of up to SEK600,000,000, with 812,500 shares already repurchased by the end of September, is the clearest related development. It ties the current insider purchase and completed buybacks to a broader capital return framework, which could become more or less attractive depending on how listing volumes, pricing power and competitive pressure in Sweden evolve from here.

Yet investors should also weigh how a weaker Swedish housing market could eventually affect Hemnet’s...

Read the full narrative on Hemnet Group (it's free!)

Hemnet Group's narrative projects SEK2.6 billion revenue and SEK1.1 billion earnings by 2028. This requires 19.0% yearly revenue growth and an earnings increase of about SEK0.6 billion from SEK548.2 million today.

Uncover how Hemnet Group's forecasts yield a SEK281.82 fair value, a 71% upside to its current price.

Exploring Other Perspectives

OM:HEM 1-Year Stock Price Chart
OM:HEM 1-Year Stock Price Chart

Five members of the Simply Wall St Community currently see Hemnet’s fair value between SEK230.33 and SEK426, underlining how far opinions can spread. Against that backdrop, concerns about prolonged softness in the Swedish property market give important context for readers assessing these very different valuation views.

Explore 5 other fair value estimates on Hemnet Group - why the stock might be worth just SEK230.33!

Build Your Own Hemnet Group Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Hemnet Group research is our analysis highlighting 3 key rewards that could impact your investment decision.
  • Our free Hemnet Group research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Hemnet Group's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.